You’ve been stuck in traffic forever and are waiting in a long lineup at a red light. The light finally turns green and you start slowly moving, only to find that the light turns yellow as soon as you approach the intersection. Do you go for it and run the yellow (or maybe red!), or […]
The Social Circuits that Track How We Like People and Ideas
CNS 2014 Press Release Boston – April 7, 2014 – Whether at the office, dorm, PTA meeting, or any other social setting, we all know intuitively who the popular people are – who is most liked – even if we can’t always put our finger on why. That information is often critical to professional or […]
This is Your Brain on Anti-drug Ads
“This is your brain. This is your brain on drugs… any questions?” Scientists now are asking how public service announcements (PSAs) such as that powerful 1987 anti-drug ad affect the teenage brain. New research suggests that persuasive anti-drug ads activate both the emotional and executive functions of the teenage brain. “There is a clear need […]
