Poster C112, Sunday, March 25, 1:00-3:00 pm, Exhibit Hall C
Collective Creativity: Exploring the Existence of Group-Level Creativity in Collaborative Teams
Adam Weinberger1, Natalie Gallagher2, Nhi Dinh1, Adam Green1; 1Georgetown University, 2Northwestern University
Research has generally found creativity to be a trait of which some people have more and others have less, but does the same apply to a group of people? That is, do groups display consistent levels of creativity across different creativity tasks? Prior research supports a dominant collective intelligence (CI) factor that can predict a group’s performance on a battery of intelligence measures, but researchers have not yet extended this line of study to tasks with an emphasis on creative thinking. Here, we investigated whether groups of people exhibit a trait level of creativity, and examined what individual and group-level characteristics predict performance. Participants first completed individual assessments to evaluate creativity, emotional intelligence, personality traits, and level of comfort in a group setting. They were then randomly placed in three and four person teams and asked to work with their team members to complete different types of creativity tasks. Analyses were conducted to explore whether groups exhibited stable creative performance across the range of assessments. We also examined correlations between individual-level scores on personality and creativity measures with the group-level performance. Our findings represent an initial step towards improving our understanding of the mechanisms that allow teams to produce exciting and innovative ideas.
Topic Area: THINKING: Reasoning