Poster C13, Sunday, March 26, 5:00 – 7:00 pm, Pacific Concourse
Racial Colorblindness: Ironic Attentional Processing of Racial Stimuli
Andre' Oliver1, Avi Ben-Zeev1, Mark W. Geisler1; 1San Francisco State University
Does racial colorblindness, a racial strategy that espouses that race does not and should not matter when interacting with others (Wolsko, et. al., 2000), lead to an increased attention to race via ironic activation? Specifically, we examined whether people who endorse higher levels of racial colorblindness [employing the Colorblind Racial Attitudes Scale (CoBRAS); Neville et. al., 2000] exhibit an attentional bias to racial cues (Black/White male faces). Participants completed a modified visual dot-probe task followed by the CoBRAS. Using the dot-probe task, we provide evidence for an ironic attention effect, such that individuals who endorse higher levels of colorblindness show more attention to racial stimuli (Black and White male faces). A 2x2 mixed factorial ANOVA (Colorblindness: High versus Low by Target Race: Black vs. White), was significant, F(1, 85) = 5.12, p. = .026, η² = .1 and revealed that a higher level of colorblindness was associated with greater attention (fasters RTs) to both the Black, t(85)= 2.01, p. = .048, d = .43, and White male targets, t(85)= 2.56, p = .012, d = .56. This suggests, ironically, faster reaction times and greater activation of attention to racial stimuli occurs when one endorses greater levels of racial colorblindness. This paradigm will be used to address the cognitive underpinnings of colorblindness, ironic activation, and attentional processing of race in relation to event related potential (ERP) studies.
Topic Area: ATTENTION: Other